The Heart Truth's goal is to raise awareness and educate women about their #1 health risk: heart disease.
The Heart Truth's Red Dress Collection Fashion Show The Red Dress was introduced by The Heart Truth in 2002 to serve as the national symbol for women and heart disease. Each February, since its launch, the Red Dress comes to life on the runway as top designers create one-of-a-kind red dresses worn by today's hottest celebrities at the Red Dress Collection Fashion Show.
Swarovski is deeply committed to the issue of women's heart health. Since 2003, we have contributed more than $1.6 million to the cause through partnerships with the heart health movement and national sponsorship of The Heart Truth's Red Dress Collection.
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Crystal Classics is the largest independent Swarovski retailer in the U.S.!
Facts About Swarovski
Born to a glass cutter in North Bohemia, today a part of the Czech Republic, young Daniel Swarovski I completed a two-year apprenticeship in his father's small factory. Here, he gained expertise in cutting glass.
During this time, in 1892, he invented a machine that revolutionized the process of crystal cutting. He filed for patents soon after. In 1895, he founded the company Swarovski. He realized that he needed more water, power and a factory building in order for his plans to manifest. In addition, he needed to move away from competitiors to keep his inventions a secret. So, he chose to settle in Wattens, Tyrol.
In 1976, the first Silver Crystal Mouse was the first ever figurine created using chandelier parts. Representative of the Olympic Winter Games taking place in Innsbruck at the time, it also marked a historical step forward in the world of crystal. A Replica Mouse is available today.
